Nieman Foundation at Harvard
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Articles by Kimberly D. Kleman

Kimberly D. Kleman is the editor in chief of Consumer Reports magazine and an adjunct associate professor at the Columbia University Graduate School of Journalism.
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“If you rely only on user reviews to make your purchases, you’re on your own to figure out how to synthesize dozens of discordant comments. Does one super-negative review annul numerous glowing squibs? Do 10 positive reviews mean a product is likely worth buying?”