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Negative words in news headlines generate more clicks — but sad words are more effective than angry or scary ones
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Articles by Mark Armstrong

Mark Armstrong is the founder of Longreads and editorial director of Pocket.
“Websites and email newsletters will remain the two most important tools for independent news publishing and distribution, three decades running.”
“This is all to say: I think the app or company that ‘solves’ local will probably be a parenting app. Not necessarily a ‘local’ app.”