Time to pay up

“Websites and email newsletters will remain the two most important tools for independent news publishing and distribution, three decades running.”

1. We will all finally accept Facebook for what it is — a nice place to share photos of family and friends and pets, a handy marketing tool, and a fragmented echo chamber that is inhospitable to public service journalism.

mark-armstrong2. The news media will get more serious about subscriptions. Financial support from readers will be even more necessary to help protect them from government intervention and from new legal threats by aggrieved billionaires with fragile egos.

3. Those who simply play the viral content game will find themselves left out of the next era — where we must get more serious about the journalism we do, and why we do it, or the world’s readers will cast us off as unnecessary and pointless.

4. Some smart person will develop a WordPress plugin for creating Twitter threads on a blog and syndicating them, one-by-one, to Twitter.

5. Newspaper businesses will continue to consolidate, but still produce outstanding work with the resources they have. Fledgling digital news sites will launch, some startups will fold, and the last ones standing will be the ones you directly support with your money. (See No. 2, above.)

6. Websites and email newsletters will remain the two most important tools for independent news publishing and distribution, three decades running.

Mark Armstrong is the founder of Longreads and editor at Automattic & WordPress.com.

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Claire Wardle   Verification takes center stage

Vivian Schiller   Tested like never before

Hillary Frey   Forests need to burn to regrow

Rachel Sklar   Women are going to get loud

Corey Ford   The year of the rebelpreneur

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Julia Beizer   Building a coherent core identity

Tim Herrera   The safe space of service journalism

Tressie McMillan Cottom   A path through the media’s coming legitimacy crisis

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Dan Colarusso   Let’s make live video we can love

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Amie Ferris-Rotman   Вслед за Россией

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Laura E. Davis   Show your work

Ole Reißmann   Un-faking the news

Mandy Velez   The audience is the source and the story

Scott Dodd   Nonprofits team up for impact

Taylor Lorenz   “Selfie journalism” becomes a thing

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Kawandeep Virdee   Moving deeper than the machine of clicks

Olivia Ma   The year collaboration beats competition

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Bill Adair   The year of the fact-checking bot

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David Chavern   Fake news gets solved

Mike Ragsdale   A smarter information diet

Amy O'Leary   Not just covering communities, reaching them

Doris Truong   Connecting with diverse perspectives

Sarah Marshall   Focusing on the why of the click

Cory Haik   Navigating power in Trump’s America

Eric Nuzum   Podcasting stratifies into hard layers

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Jon Slade   Trusted news, at a premium

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Peter Sterne   A dangerous anti-press mix

Pablo Boczkowski   Fake news and the future of journalism

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Liz Danzico   The triumph of the small

Rebekah Monson   Journalism is community-as-a-service

Millie Tran   International expansion without colonial overtones

Ray Soto   VR moves from experiments to immersion

Rubina Madan Fillion   Snapchat grows up

Christopher Meighan   Unlocking a deeper mobile experience

Umbreen Bhatti   A sense of journalists’ humanity

Asma Khalid   The year of the newsy podcast

Dannagal G. Young   The return of the gatekeepers

Emily Goligoski   Incorporating audience feedback at scale

Jonathan Hunt   Measurement companies get with the times

Andrew Losowsky   Building our own communities

Dhiya Kuriakose   The year of digital detoxing

Ashley C. Woods   Local journalism will fight a new fight

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Amy Webb   Journalism as a service

Reyhan Harmanci   Bear witness — but then what?

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Geetika Rudra   Journalism is community

Jonathan Stray   A boom in responsible conservative media

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Carrie Brown-Smith   We won’t do enough

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Gabriel Snyder   The aberration of 20th-century journalism

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Robert Hernandez   History will exclude you, again

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Matt Karolian   AI improves publishing

Mary Meehan   Feeling blue in a red state

Sam Ford   The year we talk about our awful metrics

Megan H. Chan   Cultural reporting goes mainstream

Erin Pettigrew   A year of reflection in tech

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Alberto Cairo   Communicating uncertainty to our readers

Ståle Grut   The battle for high-quality VR

Felix Salmon   Headlines matter

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Elizabeth Jensen   Trust depends on the details

Nushin Rashidian   A rise in high-price, high-value subscriptions

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Matt Waite   The people running the media are the problem

Tanya Cordrey   The resurgence of reach

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Erin Millar   The bottom falls out of Canadian media

Mary Walter-Brown   Getting comfortable asking for money

Mark Armstrong   Time to pay up

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Tim Griggs   The year we stop taking sides

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Katie Zhu   The year of minority media

Liz McMillen   The year of deep insights

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David Weigel   A test for online speech

Sarah Wolozin   Virtual reality on the open web

Francesco Marconi   The year of augmented writing

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Adam Thomas   The coming collaboration across Europe

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Juliette De Maeyer and Dominique Trudel   A rebirth of populist journalism

Andrew Haeg   The year of listening

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Lee Glendinning   A call for great editing

Swati Sharma   Failing diversity is failing journalism

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Steve Henn   The next revolution is voice

Michael Oreskes   Reversing the erosion of democracy

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