Nieman Foundation at Harvard
Publishers hope fact-checking can become a revenue stream. Right now, it’s mostly Big Tech who is buying.
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Articles by Matt Skibinski

Matt Skibinski is general manager of NewsGuard and reader revenue advisor for the Lenfest Institute.
“Misinformation publishers are amazingly resilient and adaptable. If users tire of one conspiracy theory or false claim, these operations will simply pivot to a new, more interesting topic.”
“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
“In many ways, these are basic things — standards of journalism that have been around for centuries — but in today’s media environment, they are beginning to matter to readers and publishers more than ever.”