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All in all, CNN would rather be the one who knocks
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Articles by Matt Skibinski

Matt Skibinski is a reader revenue advisor for the Lenfest Institute.
“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”
“In many ways, these are basic things — standards of journalism that have been around for centuries — but in today’s media environment, they are beginning to matter to readers and publishers more than ever.”