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Why do some people avoid news? Because they don’t trust us — or because they don’t think we add value to their lives?
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Articles by Rick Berke

Rick Berke is executive editor of STAT.
“Gone are the days of aggregation by small and medium-sized brands. Gone are the days of chasing traffic. Gone are the days of one-size-fits all splashy marketing campaigns.”
“Watch for intensified pitches stressing the value proposition: Exclusive ‘news that you can only get here.’ Trustworthy journalists. Reporters who have deep sourcing and deep knowledge of a crucial beat.”