Rachel Davis Mersey | Nieman Journalism Lab

Articles by Rachel Davis Mersey

Rachel Davis Mersey is an associate professor at Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications.

The business of local TV news will enter its downward slide

“Local television news is produced as a market-wide product in a media environment where audience-specific, targeted content is thriving.”

Local news goes minimalist

“The evidence that audiences are unwilling to pay for local news is actually clouded by the fact that most local news is not local at all.”

AI, with real smarts

“You’ll sleep better, of course, if you don’t think too deeply about how much of your personal information now lives in the corporate domain, and appreciate that your consistency is part of your charm.”

Reducing the cognitive burden of news

“We need them to tell important stories from a perspective about which the audience cares and in a manner which enraptures them.”