In a local newspaper, anything other than local affairs coverage is competing — without even being too dramatic about it — with the entire Internet. You can find national and international coverage on the websites of national and international news sources and wire services. You can find fashion and lifestyle coverage in any glossy magazine in this category, yes, but also for free on their websites or on sites such as WhoWhatWear and PopSugar. You can find general sports coverage from national broadcast players and the burgeoning field of digital sites like Deadspin and Bleacher Report. The comics page? Try a quick scroll through the memes on Twitter for a laugh. Business coverage? Economics blogs are better than ever, and on The Economist’s digital site, you may read three free articles a week. Book reviews? Just take a moment and search the web for “book reviews.” You do not need your local newspaper to provide this coverage.
In 2019, local news organizations will further pivot away from comprehensive coverage in order to continue to provide value in the marketplace. And the smart ones won’t contract their resources — they’ll redouble them for high-quality local coverage. This offers a few advantages:
And, by the way, beyond all the audience benefits, this is exactly the local news organization where many outstanding journalism students — and long-standing professionals — yearn to work, covering stories that matter to the community.
Rachel Davis Mersey is an assistant professor at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University.
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