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You’re more likely to believe fake news shared by someone you barely know than by your best friend
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Articles by Sophie Culpepper

Sophie Culpepper is a staff writer at Nieman Lab focused on covering local news. She previously co-founded the hyperlocal Lexington Observer, where she reported on public schools, local government, economic development, and public safety among other topics as the digital news nonprofit’s only full-time journalist for two years. She graduated from Brown University in 2021 and was a managing editor on The Brown Daily Herald’s editorial board.
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Just 15% of Americans paid or gave money to a local news source in the past year, according to new research from the Pew-Knight Initiative.
“People will pay you to make their lives easier, even when it comes to telling them which burrito to eat.”
“Celestial events tend to draw highly engaged audiences, and this one is no exception.”
“I think sometimes we get stuck in an echo chamber of being around each other a little too much. And I think that can hinder some of this work.”
“I don’t think there’s a circumstance where if you can just twist the dials the right way it’s going to unlock lots and lots of earned revenue from a big subscriber base.”
“If we really want to serve communities that are increasingly tuning us out, increasingly unsubscribing, increasingly looking the other way — my God, we’ve got to go to the communities directly.”