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Articles by Sarah Marshall

Sarah Marshall is social media editor for Europe, the Middle East, and Africa at The Wall Street Journal.
“How a reader chooses to spend her time on her phone is our only true competitor.”
“Driving loyalty requires focusing on quality. Readers and reporters will be grateful.”
“We have only a surface-level appreciation of what motivates people and why they behave in a particular way.”
“Name me a paid-for news site with a payment method so easy that a new subscriber could sign up in less than five minutes while in a dark room after having consumed a few glasses of festive punch.”
“News sites will find new ways to use social media to surface stories from the archives and extend the lifecycle of content.”