Next year will be a bit of a throwback to 2009 in that Google will be a focus for lots of news publishers. It will also remind us of 2007 as we spend time on homepages, have a touch of 2008 as we reassess app offerings, and be a rerun of 2010 and 2011 in the attention we give to aggregators.
Why all the flashbacks?
Google’s importance has grown as publishers have dialed down their focus on Facebook following the algorithm change announcement of January 2018 (though Facebook still drives 24 percent of traffic to publishers, according to data collected by analytics platform Parsely). But while 10 years ago it was a pure desktop search story, heading into 2019 we now pay attention to Google AMP, Google Content Suggestions, and Google Discover.
Homepages, apps, and the kind of destination journalism and product experiences that drive readers to go directly to a site on mobile are crucial in 2019. While the past couple of years have been trying for Facebook-oriented publishers (think Mic, Mashable, Vice, UniLad), the following three facts demonstrate the need for us to focus on driving direct relationships with readers on mobile homepages and apps.
Mobile homepage visitors spend 40 percent more time actively engaging than their desktop counterparts (22 engaged seconds vs. 16 on desktop), Chartbeat reported in June.
How a reader chooses to spend her time on her phone is our only true competitor.
What happened during a 45-minute Facebook outage in August? Direct traffic to publishers’ websites increased 11 percent, while traffic to publishers’ mobile apps soared 22 percent.
What happened when there was an hourlong YouTube outage in October? Publishers had a 20 percent net increase in traffic. Just over half of this increase went to general articles on publisher sites, while articles about the outage comprised a 9 percent lift.
So when a reader can’t access a social network, or when she has satiated her appetite for Instagram, checked her Facebook groups, and cleared her other notifications, she’ll spend time going directly to a trusted news source.
Next year is when mobile will surpass TV as the medium attracting the most minutes in the U.S., according to eMarketer. U.S. adults spent an average of 3 hours and 35 minutes per day on mobile devices this year, a one-year increase of more than 11 minutes. Here in the U.K., Britons spend more than 24 hours a week on their phones.
So as time spent on mobile continues to rise, the battle is not just for the lock screen, but for readers to have our site or app front of mind when they’re thinking of how to spend the next five minutes of phone fiddling.
Sarah Marshall is head of audience growth at Vogue International.
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Patrick Butler Measuring impact will increase audience trust
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Rick Berke The year of loyalty
Carolina Guerrero Spanish-language audio blows up
Jonathan Gill Publishers build a common tech platform together
Dan Shanoff Bet on sports gambling
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John Garrett You can’t raise prices forever
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Ole Reißmann The rise of vertical storytelling
Steve Grove A reckoning for tech’s work with news
Greg Emerson Power to the user
Geetika Rudra The year of actionable (local) journalism
Andrew Donohue Voting rights becomes the new climate change
Sue Cross Return of the water cooler
Elizabeth Jensen Going where the Acela can’t take you
Elva Ramirez News — but make it cinematic
Alexandra Svokos Good luck convincing us millennials to pay
Justin Kosslyn Text hits a tipping point
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Renan Borelli Developing loyalty means developing your talent
Meredith Artley Huge demand for…anything but politics
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Jonathan Stray More algorithmic accountability reporting, and a lot of it will be meh
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Whitney Phillips Our information systems aren’t broken — they’re working as intended
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Mike Caulfield Ditch the media literacy cynicism and get to work
Zuzanna Ziomecka News leadership gets an overdue upgrade
Rasmus Kleis Nielsen A long, slow slog, with no one coming to the rescue
Mariana Moura Santos From pageviews to impact
Kjerstin Thorson Time to get mad about information inequality (again)
Libby Bawcombe Haikus of the news
Elizabeth Bramson-Boudreau A more sincere definition of “community”
Cindy Royal For journalism curriculum to change, its faculty needs disruption
Jenée Desmond-Harris It finally sinks in that some people aren’t white
Ariel Zirulnick Participation gets professional
Heather Bryant We are responsible for how we use our power
Robin Kwong Tech shouldn’t be the only field pollinating “news nerds”
Stefanie Murray Local news wakes up and starts collaborating
Elite Truong What do we owe the next generation?
Elizabeth Dunbar Local reporters reflect on what’s not important
Shalabh Upadhyay A culture clash on India’s growing Internet
Talia Stroud Engaging people across lines of difference
Zizi Papacharissi Old interface, say hello to the new interface
Rodney Gibbs A bright — and young — year for audio
Kevin D. Grant A year to embrace journalism as public service
Knight Foundation A year of local collaboration
Kelsey Proud Journalism becomes the escape
Amy Schmitz Weiss Local news isn’t where you thought it was
Adam B. Ellick Video forensic reporting goes mainstream — and local
Joe Amditis Give the audience a seat at the table
Rebecca Searles From silos to Swiss Army knife teams
Angilee Shah The year news orgs say “yes” to real leaders
Celeste LeCompte Local news needs local conversation to survive
Mandy Velez Putting the social back in social media
Matt Waite “I went to Node.js because I wished to live deliberately”
Logan Molyneux Seeing social media for what it is
Francesco Zaffarano Towards a rethinking of journalism on social media
Kyra Darnton A shift to depth in video
John Saroff The pivot to reader revenue’s unintended consequences
Salem Solomon Correcting our corrections
Mat Yurow Content competition from the tech companies
Sarah Stonbely Mapping the local news ecosystem — with scale but detail
Jean Friedman Rudovsky Cross-newsroom collaborations strengthen communities
Jeremy Gilbert AI finally becomes helpful
Joel Konopo Influencers become the new liberated power in Africa
Dheerja Kaur A focus on problems, not platforms
Darryl Holliday Let’s talk about power (yours)
Seth C. Lewis The gap between journalism and research is too wide
Lauren Katz Community becomes a core newsroom value
Ståle Grut A new dawn for 3D tech in journalism
Nikki Usher Three ways national media will further undermine trust
Michael Rain The year of the culturally relevant curator
A.J. Bauer The coming splintering of conservative media
Amy King We should listen to the kids (especially on Instagram)
Rubina Madan Fillion Fighting the reality of deepfakes
Cory Bergman Journalism as a technology service
Rachel Davis Mersey Local news goes minimalist
Gideon Lichfield Goodbye attention economy, we’ll miss you
Callie Schweitzer The rise of the conveners
Glyn Mottershead and Martin Chorley When a tech company pulls the plug on your story
Bill Adair Another year fighting Trump’s falsehoods
Heather Chaplin Agree we’re partisan — for the democratic system
Manoush Zomorodi Tech will do for information overload what it did for mindfulness
Matt Skibinski Quality and reliability are the new currencies for publishers
Peter Bale Venture capital runs out of patience
J. Siguru Wahutu Think 2018 was bad? Wait until you see 2019
Ben Smith The pendulum starts to swing back
Alexandra Borchardt Newsrooms need to build trust with their journalists, not just the audience
Borja Bergareche Sainz de los Terreros Entering a more balanced era
Jared Newman AI-generated fakes launch a software arms race
Mike Isaac The old exit doors for digital media companies are closing
Emma Carew Grovum The year of the loyal reader
Jake Shapiro Podcasting is media’s slow food movement
Renée Kaplan Our future could lie within our own organizations
Nisha Chittal The homepage makes a comeback
Jeff Chin We detox from Chartbeat
P. Kim Bui The misfits become the bosses
Rebecca Lee Sanchez We are all actors in the running rampant of political theater
Stephanie Edgerly It’s time to understand the un-audience
Reyhan Harmanci Selling more stories to Hollywood
Ruth Palmer and Benjamin Toff From news fatigue to news avoidance
Becca Aaronson From bridge roles to product thinkers
Juleyka Lantigua Podcasting battles East Coast bias
Thomas Hanitzsch The rise of tribal journalism
LaToya Drake Listen up: New stories, new storytellers
Marie Shanahan Newsrooms take the comments sections back from platforms
Axie Navas The traffic hunt, CMS battle, and magazine identity crises loom
Dave Burdick Seeing our blind spots
Mario García The rise of content “pilots”
Pia Frey You can’t solve a crisis without treating it as a crisis
Bill Grueskin Toward a symphony model for local news
Charo Henríquez Pivot to journalism
Andrew Ramsammy The great re-pivot to audio
Alexis Lloyd & Matt Boggie The year product leads media
Julia Rubin Meeting people where they are
Tushar Banerjee Interactive ads will be the new face of display advertising
Craig Newmark The end of “loudspeakers for liars”
Carl Bialik Fatigued news consumers will pay more for less news
Moreno Cruz Osório Damaged credibility and a new threat in Brazil
Mandy Jenkins Fight the urge to run away from social media
Joshua P. Darr The nationalization of political news will accelerate
Sarah Marshall A return to destination journalism
Millie Tran There is no magic — you’ve got this
Peter Cunliffe-Jones The focus of misinformation debates shifts south
Cristi Hegranes A year to invest in the security of local journalists
Nico Gendron Reaching Generation Z beyond the coasts
Ernie Smith The year we step back from the platform
Jack Riley Facebook refugees, from ad revenue to news habits
Zainab Khan Publishers whose products can stand up to social media giants will win
Laura E. Davis More access, but not that kind
John Biewen Podcasts keep getting better
Eric Ulken The year you actually start to like your CMS
Tamar Charney Seriously: What do you do for people?
Sue Robinson Reporters go on the offensive
Josh Schwartz A pullback from platforms and a focus on product
Francesco Marconi The year of iterative journalism
Errin Haines Say it with me: Racism
Kristen Muller Local news fails — in a good way
Simon Galperin After capitalism’s fire, journalism’s secondary succession
Winny de Jong Data journalism goes undercover
Johannes Klingebiel We all grow hooves
Umbreen Bhatti The story doesn’t end for the people we quote
Robert Hernandez Racists and sexists get replaced
Tshepo Tshabalala Ahead of African elections, unlock partnerships with fact-checkers
Heba Aly The rise of international nonprofit news
Colleen Shalby Representation becomes more than a talking point
Annie Rudd A more intimate aesthetic of politics — on Insta
Frank Mungeam Tonight at 11: News, sports, and climate change
Raney Aronson-Rath We learn “digital” doesn’t have to mean “short”
Rachel Glickhouse Newsrooms will prioritize audience needs
Jennifer Dargan You don’t build diversity through one-off training sessions
Soo Oh Just showing our work isn’t enough
Carrie Brown-Smith Advocating a healthy civic life is no journalistic crime
Kawandeep Virdee Media wants to take care of you
Steve Myers From trying to cover it all to covering what matters
Rishad Patel A design system for responsible publishing
Matthew Pressman The battle over objectivity intensifies
Jim Friedlich Meet Citizen Kane 2.0
Taylor Lorenz Personal branding is more powerful than ever
Ernst-Jan Pfauth Readers are only getting started
Adam Smith Platforms will have to help rebuild trust in news
Elisabeth Goodridge Yes, they signed up — but our job’s not over
Angèle Christin Algorithms and the reflexive turn
Sarah Alvarez Simplify and redistribute
Pablo Boczkowski Reimagining the media for post-institutional times
Betsy O'Donovan and Melody Kramer The most beautiful sentence in 2019 is “No.”
Cherian George Fake news wins in Asia
Almar Latour Reported facts, weaponized in service of action
Andrea Faye Hart Doing less harm, not just more good
Monique Judge Committing to the truth, calling out lies
M. Scott Havens Time to swing for the fences
Simon Rogers Data journalism becomes a global field
Gabriel Snyder Journalism doesn’t fit well in a funnel
Frank Chimero Leave the phone at home and put news on your wrist
Steve Henn Smart speakers get smarter
Eric Nuzum The year of the DIY podcast network
Catalina Albeanu Being responsible for what we don’t know
Don Day Timewalls and other reader revenue experiments
Linda Solomon Wood The year of the climate reporter
Mike Rispoli and Craig Aaron Government funds local news — and that’s a good thing
Candis Callison Learn from Indigenous journalists on covering climate change
Jonas Kaiser Catching up with “Neuland”
Michael Grant More newsrooms experiment their way to success
Joanne McNeil Building a digital hospice
Claire Wardle Forget deepfakes: Misinformation is showing up in our most personal online spaces
Brian Moritz The subscription-pocalypse is about to hit
Kainaz Amaria We consider who’s behind the camera
Alberto Cairo A year of uncertainty and confidence
Matt Karolian Publishers come to terms with being Facebook’s enablers
Victor Pickard We will finally confront systemic market failure
Christa Scharfenberg and Vickie Baranetsky The year of the lawsuit