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On Push Notifications

How do different news organizations think about how, when, and why to make your phone buzz?

“It’s been a process to train editors’ and reporters’ brains that this isn’t print. You can go back as many times as you want and add in extra grafs.”
The NBC-owned app is adding alerts for emerging stories.
CNN senior mobile editor Etan Horowitz on how CNN prepares for breaking news.
“You’re going to see this evolve over time, as we can get more targeted information out to people,” executive mobile editor David Ho said.
“We think the push alert now it isn’t just about giving you breaking news, it’s giving you content that we’re really proud of.”