“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
“Free content isn’t free; it’s subsidized by advertisers, who want to get their messages in front of users. But increasingly, users say, they’re the ones paying for the ads: with their privacy, their patience, and their mobile bandwidth.”
Ellis, Justin. "Blocking ads can add up to real money for users on mobile — and real losses for publishers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Oct. 2015. Web. 10 Feb. 2025.
APA
Ellis, J. (2015, Oct. 1). Blocking ads can add up to real money for users on mobile — and real losses for publishers. Nieman Journalism Lab. Retrieved February 10, 2025, from https://www.niemanlab.org/2015/10/blocking-ads-can-add-up-to-real-money-for-users-on-mobile-and-real-losses-for-publishers/
Chicago
Ellis, Justin. "Blocking ads can add up to real money for users on mobile — and real losses for publishers." Nieman Journalism Lab. Last modified October 1, 2015. Accessed February 10, 2025. https://www.niemanlab.org/2015/10/blocking-ads-can-add-up-to-real-money-for-users-on-mobile-and-real-losses-for-publishers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/blocking-ads-can-add-up-to-real-money-for-users-on-mobile-and-real-losses-for-publishers/
| title = Blocking ads can add up to real money for users on mobile — and real losses for publishers
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 1 October 2015
| accessdate = 10 February 2025
| ref = {{harvid|Ellis|2015}}
}}