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Articles tagged ad tech (8)

Google’s trying to figure out how to satisfy privacy advocates without crippling its gazillion-dollar ad business — or poking regulators around the world. Now, the company says it needs more time, and publishers should take advantage.
The head of a digital publishers’ trade association argues that Facebook can’t rebuild trust while continuing data practices that track its users all across the Internet — and beyond.
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
The speed gains are very real. But do publishers want to trade in the open space of what we’ve known as the web for yet another platform they have little control over?
Pretty worried, it turns out! At least according to the CEO of the trade organization formerly known as the Online Publishers Association.