ad tech » Nieman Journalism Lab » Pushing to the Future of Journalism

Articles tagged ad tech (8)

Joshua BentonJune 24, 2021

The Cookie Monster won’t be coming for the web’s most popular browser for another year-plus

Google’s trying to figure out how to satisfy privacy advocates without crippling its gazillion-dollar ad business — or poking regulators around the world. Now, the company says it needs more time, and publishers should take advantage.

Of the money advertisers spend on digital ads, half of it vanishes before reaching publishers

Jason KintApril 10, 2018

Jason Kint: Here are 5 ways Facebook violates consumer expectations to maximize its profits

The head of a digital publishers’ trade association argues that Facebook can’t rebuild trust while continuing data practices that track its users all across the Internet — and beyond.

Ricardo BiltonFebruary 5, 2018

“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing

“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”

Report: Ad tech (and the garbage #content it funds) is killing the web

Joshua BentonOctober 7, 2015

Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website

The speed gains are very real. But do publishers want to trade in the open space of what we’ve known as the web for yet another platform they have little control over?

Joshua BentonSeptember 17, 2015

Press Publish 16: Jason Kint on how worried publishers should be about the arrival of adblockers on mobile

Pretty worried, it turns out! At least according to the CEO of the trade organization formerly known as the Online Publishers Association.

How The New York Times sped up its homepage