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Articles tagged American Press Institute (43)

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“The key is the consumer will let you know when they’re done with the print product. Don’t prematurely yank it from them.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Local news consortiums, labs, associations, and more.
“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”