“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Bilton, Ricardo. "The “civically committed,” “thrifty transactors,” and “elusive engagers”: a new report breaks down why different kinds of news subscribers pay (or don’t)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 7 Dec. 2017. Web. 18 Jan. 2020.
APA
Bilton, R. (2017, Dec. 7). The “civically committed,” “thrifty transactors,” and “elusive engagers”: a new report breaks down why different kinds of news subscribers pay (or don’t). Nieman Journalism Lab. Retrieved January 18, 2020, from https://www.niemanlab.org/2017/12/the-civically-committed-thrifty-transactors-and-elusive-engagers-a-new-report-breaks-down-why-different-kinds-of-news-subscribers-pay-or-dont/
Chicago
Bilton, Ricardo. "The “civically committed,” “thrifty transactors,” and “elusive engagers”: a new report breaks down why different kinds of news subscribers pay (or don’t)." Nieman Journalism Lab. Last modified December 7, 2017. Accessed January 18, 2020. https://www.niemanlab.org/2017/12/the-civically-committed-thrifty-transactors-and-elusive-engagers-a-new-report-breaks-down-why-different-kinds-of-news-subscribers-pay-or-dont/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/12/the-civically-committed-thrifty-transactors-and-elusive-engagers-a-new-report-breaks-down-why-different-kinds-of-news-subscribers-pay-or-dont/
| title = The “civically committed,” “thrifty transactors,” and “elusive engagers”: a new report breaks down why different kinds of news subscribers pay (or don’t)
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 7 December 2017
| accessdate = 18 January 2020
| ref = {{harvid|Bilton|2017}}
}}
