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Articles tagged AMP (10)

“We don’t see AMP Stories as a fun side project. We believe it will become a core part of our toolbox,” says The Washington Post’s lead product manager.
The move comes after a number of high-profile publishers have stepped back from Facebook’s distributed-content offering, preferring to direct Facebook mobile users to their websites.
PWAs are backed by Google and promise one thing above all else: speed.
“Make the web great again,” Richard Gingras, Google’s head of news and social products, joked. (Or was it a joke?)
“What you don’t want is the brands to disappear in some kind of homogenized platform. It’s not just that we don’t want it — I think readers don’t want it. They feel the degree of loyalty.”
“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”
The speed gains are very real. But do publishers want to trade in the open space of what we’ve known as the web for yet another platform they have little control over?