analytics | Nieman Journalism Lab

Articles tagged analytics (83)

Shan WangSeptember 15, 2017

BuzzFeed’s strategy for getting content to do well on all platforms? Adaptation and a lot of A/B testing

Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.

Shan WangSeptember 15, 2017

Адаптация, A/B тестирование и аналитика: как BuzzFeed оптимизирует новости, чтобы они лучше соответствовали потребностям аудитории

Опубликованный пост при этом не выглядит как один и тот же пост: посетители BuzzFeed.com видят разные его версии – различной длины, с разными заголовками и по-разному оформленные – до тех пор, пока через пару часов редакторы не выберут наиболее выигрышный вариант.

Shan WangSeptember 15, 2017

Como o BuzzFeed otimiza as notícias para seu público

Uma postagem publicada, é claro, nunca é apenas uma publicação: várias versões da mesma –com manchetes diferentes, mas também tamanhos diferentes e artes em miniatura diferentes– são mostradas aos visitantes do BuzzFeed.com até a combinação vencedora emergir após algumas horas.

Shan WangSeptember 15, 2017

A/B Testing: una de las claves de BuzzFeed para optimizar su contenido

Un post publicado, por supuesto, nunca es solo un post: varias versiones del mismo –con titulares diferentes, pero también de diferentes longitudes y utilizando diferentes imágenes en miniatura– se muestran a los visitantes de BuzzFeed.com, hasta que la combinación ganadora emerge después de un par de horas.

Christine SchmidtAugust 3, 2017

Chartbeat adds subscriber analytics to its dashboard — the “single most requested feature”

Do paying users behave differently than non-paying users?

Nicholas QuahJune 13, 2017

Apple’s new analytics for podcasts mean a lot of change (some good, some inconvenient) is on the way

Plus: Roman Mars has a new show; First Look’s Leital Molad on how a job at WNYC led her to podcasts.

Joseph LichtermanJune 8, 2017

The Swedish startup Kit is rethinking analytics for a broader view of what makes a story successful

“We’re trying to fit in the space between the ‘what’ and ‘what came out of it’.”

Sarah SchmalbachApril 3, 2017

Analysis without benchmarks: An approach for measuring the success of innovation projects

Innovation on mobile is great, but we need new and better ways to judge whether what we’re trying is working.

Facebook is adding new video metrics for publishers, including demographics and 360º heatmaps

Ricardo BiltonAugust 1, 2016

The Daily Signal created a custom engagement index to help it prioritize all its platforms

“With this system we’re able to say: All things being equal, we care a little more about a pageview on Medium than one to our own site.”

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