Nieman Foundation at Harvard
HOME
          
LATEST STORY
Paywalls can be a big lift for smaller publishers. Here’s how the Shawnee Mission Post is thriving two years in
ABOUT                    SUBSCRIBE

Articles tagged Andy Bowers (16)

Plus: WBEZ tries to turn a podcast into a franchise, Science Friday joins WNYC Studios, and Gimlet opens up the HBO playbook.
Plus: 60dB goes to Google, waiting (and waiting) for Apple’s new analytics, and the best podcast-related reads of the past few weeks.
Plus: Radiotopia’s Ear Hustle is a hit, Panoply partners with Nielsen for more targeted ads, and The New York Times gets another podcast.
“We’re basically asking [listeners]: Are we way off base? Are we a little off base? You tell us before we make a whole season of something drive you away.”
Plus: Panoply grabs some big partners, question marks at Acast, and success in local podcasting through Hearken.
“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
Plus: Remixing podcast talent to build new shows, Google prepares to enter the market in a big way, and how to avoid “radiosplaining.”
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”