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Articles tagged Andy Bowers (16)

Low financial risk and a desire for word-of-mouth sharing have led news sites to collaborate, sharing audience and infrastructure.
With 6 million downloads a month and a growing set of live events, Slate is showing one potential path for publishers in the post-Serial world: using conversation to build connection.
Plenty of podcasts attract a loyal audience on a weekly basis. Slate wants Mike Pesca’s daily show to be as big a part of your drive home as All Things Considered.
Boston public radio station WBUR wants to reach a national audience; Slate wants to expand its stable of podcasts through partnerships.
Todd Mundt
His worry for local stations: Without jumping on digital opportunities, someday soon they “will be revealed as rather pedestrian repeaters of national content.”
Andy Bowers (center) at a live taping of the Political Gabfest at Grinnell College in 2011. Foreground, left to right: John Dickerson, David Plotz, Emily Bazelon
Their conversational tone pays off both in user engagement and in added impact for advertising.