Multiple versions of articles — with different headlines but also of different lengths and using different thumbnail art — are shown to BuzzFeed.com visitors until a winning combination emerges after a couple of hours.
“So when we say Quartz is an API, we don’t mean publish once and send it everywhere. We mean Quartz can go anywhere our readers are, in whatever form is appropriate.”
Plus: The future of News Corp.’s newspapers, debating the merits of process journalism, and the rest of the week’s media and tech happenings. Mark Coddington
Ellis, Justin. "New name, new mission: NPR Digital Services expands, hoping to help streamline local journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Apr. 2011. Web. 28 Sep. 2023.
APA
Ellis, J. (2011, Apr. 6). New name, new mission: NPR Digital Services expands, hoping to help streamline local journalism. Nieman Journalism Lab. Retrieved September 28, 2023, from https://www.niemanlab.org/2011/04/new-name-new-mission-npr-digital-services-expands-hoping-to-help-streamline-local-journalism/
Chicago
Ellis, Justin. "New name, new mission: NPR Digital Services expands, hoping to help streamline local journalism." Nieman Journalism Lab. Last modified April 6, 2011. Accessed September 28, 2023. https://www.niemanlab.org/2011/04/new-name-new-mission-npr-digital-services-expands-hoping-to-help-streamline-local-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/04/new-name-new-mission-npr-digital-services-expands-hoping-to-help-streamline-local-journalism/
| title = New name, new mission: NPR Digital Services expands, hoping to help streamline local journalism
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 6 April 2011
| accessdate = 28 September 2023
| ref = {{harvid|Ellis|2011}}
}}