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Articles tagged Apple (239)

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Apple now won’t kneecap the ad tech industry — for all the good and bad that implies — until early 2021. Publishers should use the extra time to get their data houses in order.
For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
A giant potential audience isn’t good enough on its own anymore: “It’s time to re-examine all of our relationships with the big platforms.”
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.
After ten years of writing for Nieman Lab, Ken takes a big look back and ahead, defining the state of affairs for the troubled world of journalism.
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: A podcast network for tweens, NPR updates its fee model, Luminary’s collapse, and a few more thoughts on 2019.
The money is welcome, and the potential audience is too. But does this push publishers away from being destinations and toward being suppliers?