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Articles tagged Apple (247)

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For the vast majority of news outlets, Apple’s cut of a subscription sold on an iPhone will now drop from 30% to 15%. Will that change any publishers’ minds?
The news alerts you send to iPhones might be about to disappear from your users’ screens. The bedrock metric of the newsletter business just got murdered. (But there’s good news, too.)
Plus: “Partisanship turned out to be the strongest predictor of Americans’ knowledge, even surpassing education,” and how local news organizations fought Covid-19 misinformation in their communities.
Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.
Faster speeds will enable new levels of video, AR, VR, and other _Rs that haven’t even been invented yet. But news products are unlikely to benefit as much as all the other apps competing for audiences’ attention.