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Articles tagged Apple (233)

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After ten years of writing for Nieman Lab, Ken takes a big look back and ahead, defining the state of affairs for the troubled world of journalism.
By giving advertisers better targeting and better data, the streaming giant is using a weapon unavailable to the open podcast space, which still mostly sees ads as opaque MP3 files.
Plus: A podcast network for tweens, NPR updates its fee model, Luminary’s collapse, and a few more thoughts on 2019.
The money is welcome, and the potential audience is too. But does this push publishers away from being destinations and toward being suppliers?
Like News Corp with Knewz, it’s trying to build its own platform for news, using its own content and work from other news organizations, to compete with the tech giants. “I am not in danger, Skyler. I am the danger.”
Your iPhone is very good at directing your attention. What if it could be a little bit better at directing it toward news?
“Instead of thinking about platform companies as the next generation of newspapers, radio stations, or TV channels, we should see them as entirely new entities that shapeshift constantly. Sometimes they are like cities, newsrooms, post offices, libraries, or utilities — but they are always like advertising firms.”
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Plus: Instagram is fertile ground for conspiracy theories, Apple gives to media literacy, and a terror attack comes with its own media strategy.
Plus: The BBC is fully on board with podcasting now, Serial has its biggest season yet, and boy, the new Ron Burgundy podcast escalated quickly.