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Articles tagged Apple (243)

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Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
The Swedish music giant is apparently testing out podcast-only subscription offers. But the market for paid premium podcasts is pointedly unproven.
Faster speeds will enable new levels of video, AR, VR, and other _Rs that haven’t even been invented yet. But news products are unlikely to benefit as much as all the other apps competing for audiences’ attention.
Apple now won’t kneecap the ad tech industry — for all the good and bad that implies — until early 2021. Publishers should use the extra time to get their data houses in order.
For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
A giant potential audience isn’t good enough on its own anymore: “It’s time to re-examine all of our relationships with the big platforms.”
Data from Germany finds that Apple Podcasts users devote about 23 percent of their podcast listening to news shows — versus just 8 percent for Spotify users.