Google — which planned to block third-party cookies in 2022, then 2023, then 2024, then 2025 — now says it won’t block them after all. A big win for adtech, but what about publishers?
The tech giant’s ongoing antitrust trial raises the possibility of the federal government, Apple, or both giving Google its first meaningful search competition in decades.
For the vast majority of news outlets, Apple’s cut of a subscription sold on an iPhone will now drop from 30% to 15%. Will that change any publishers’ minds?
The news alerts you send to iPhones might be about to disappear from your users’ screens. The bedrock metric of the newsletter business just got murdered. (But there’s good news, too.)
Plus: “Partisanship turned out to be the strongest predictor of Americans’ knowledge, even surpassing education,” and how local news organizations fought Covid-19 misinformation in their communities.
Want to offer a special introductory rate for students and educators? Superfans of your local football team? People who’ve hit your paywall five months running? You now can through the App Store on iPad and iPhones.
Instead of taking 30% of new subscribers’ payments, it’ll take 15%. The money’s welcome, but it’s also a reminder of how little control publishers have over the terms they get from tech giants.
Benton, Joshua. "Apple is reducing the cut it takes from most news publishers’ subscriptions." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Nov. 2020. Web. 23 Jul. 2024.
APA
Benton, J. (2020, Nov. 18). Apple is reducing the cut it takes from most news publishers’ subscriptions. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2020/11/apple-is-reducing-the-cut-it-takes-from-most-news-publishers-subscriptions/
Chicago
Benton, Joshua. "Apple is reducing the cut it takes from most news publishers’ subscriptions." Nieman Journalism Lab. Last modified November 18, 2020. Accessed July 23, 2024. https://www.niemanlab.org/2020/11/apple-is-reducing-the-cut-it-takes-from-most-news-publishers-subscriptions/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/11/apple-is-reducing-the-cut-it-takes-from-most-news-publishers-subscriptions/
| title = Apple is reducing the cut it takes from most news publishers’ subscriptions
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 18 November 2020
| accessdate = 23 July 2024
| ref = {{harvid|Benton|2020}}
}}
