It sees service journalism as a way to build digital revenue and reach an audience interested in advice and recommendations as much as the Times’ criticism and culture coverage.
The initiative formerly known as “Project Lightning” introduces curated collections of tweets around news, sports, and entertainment, and some news organizations will be able to make their own.
That Bezos synergy has finally kicked in. How much will it help the Post’s quest to shift from a local newspaper to a national and global news powerhouse?
There’s lots of news video being produced, and a lot of it isn’t reaching big-enough audiences. An open app platform will let digital news publishers play with the big guys.
“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
Welsh, Madeline. "A new mobile ad report shows that while you probably start your day with social, news app users are loyal." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 31 Jul. 2015. Web. 14 Feb. 2025.
APA
Welsh, M. (2015, Jul. 31). A new mobile ad report shows that while you probably start your day with social, news app users are loyal. Nieman Journalism Lab. Retrieved February 14, 2025, from https://www.niemanlab.org/2015/07/a-new-mobile-ad-report-shows-that-while-you-probably-start-your-day-with-social-news-app-users-are-loyal/
Chicago
Welsh, Madeline. "A new mobile ad report shows that while you probably start your day with social, news app users are loyal." Nieman Journalism Lab. Last modified July 31, 2015. Accessed February 14, 2025. https://www.niemanlab.org/2015/07/a-new-mobile-ad-report-shows-that-while-you-probably-start-your-day-with-social-news-app-users-are-loyal/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/a-new-mobile-ad-report-shows-that-while-you-probably-start-your-day-with-social-news-app-users-are-loyal/
| title = A new mobile ad report shows that while you probably start your day with social, news app users are loyal
| last = Welsh
| first = Madeline
| work = [[Nieman Journalism Lab]]
| date = 31 July 2015
| accessdate = 14 February 2025
| ref = {{harvid|Welsh|2015}}
}}