“No matter the amount of tweeting or social media promotion that you might do, [the place] where you need to look to grow your audience is existing podcasts.”
The social media service is tapping into the creativity, intimacy, and authenticity that audio can deliver, a trend that lies at the heart of the current golden age of podcasting.
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories.”
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
Wang, Shan. "How NPR considers what new platforms — from smartwatches to fridges — will get its programming." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 May. 2017. Web. 16 Oct. 2021.
APA
Wang, S. (2017, May. 22). How NPR considers what new platforms — from smartwatches to fridges — will get its programming. Nieman Journalism Lab. Retrieved October 16, 2021, from https://www.niemanlab.org/2017/05/how-npr-considers-what-new-platforms-from-smartwatches-to-fridges-will-get-its-programming/
Chicago
Wang, Shan. "How NPR considers what new platforms — from smartwatches to fridges — will get its programming." Nieman Journalism Lab. Last modified May 22, 2017. Accessed October 16, 2021. https://www.niemanlab.org/2017/05/how-npr-considers-what-new-platforms-from-smartwatches-to-fridges-will-get-its-programming/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/05/how-npr-considers-what-new-platforms-from-smartwatches-to-fridges-will-get-its-programming/
| title = How NPR considers what new platforms — from smartwatches to fridges — will get its programming
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 22 May 2017
| accessdate = 16 October 2021
| ref = {{harvid|Wang|2017}}
}}
