“You could spend hours a day on our home page and read seemingly everything that our newsroom produces and not come across much of our audio. That has increasingly felt odd to us.”
“No matter the amount of tweeting or social media promotion that you might do, [the place] where you need to look to grow your audience is existing podcasts.”
The social media service is tapping into the creativity, intimacy, and authenticity that audio can deliver, a trend that lies at the heart of the current golden age of podcasting.
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories.”
Schmidt, Christine. "Zetland’s members asked for an audio version — and now it’s more popular than their written stories." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 May. 2018. Web. 28 Jan. 2023.
APA
Schmidt, C. (2018, May. 9). Zetland’s members asked for an audio version — and now it’s more popular than their written stories. Nieman Journalism Lab. Retrieved January 28, 2023, from https://www.niemanlab.org/2018/05/zetlands-members-asked-for-an-audio-version-and-now-its-more-popular-than-their-written-stories/
Chicago
Schmidt, Christine. "Zetland’s members asked for an audio version — and now it’s more popular than their written stories." Nieman Journalism Lab. Last modified May 9, 2018. Accessed January 28, 2023. https://www.niemanlab.org/2018/05/zetlands-members-asked-for-an-audio-version-and-now-its-more-popular-than-their-written-stories/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/05/zetlands-members-asked-for-an-audio-version-and-now-its-more-popular-than-their-written-stories/
| title = Zetland’s members asked for an audio version — and now it’s more popular than their written stories
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 9 May 2018
| accessdate = 28 January 2023
| ref = {{harvid|Schmidt|2018}}
}}
