The social media service is tapping into the creativity, intimacy, and authenticity that audio can deliver, a trend that lies at the heart of the current golden age of podcasting.
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories.”
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
Bilton, Ricardo. "Personalized audio app 60dB goes live, with original content featuring The Atlantic, Mic, and Vice." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Oct. 2016. Web. 18 May. 2021.
APA
Bilton, R. (2016, Oct. 27). Personalized audio app 60dB goes live, with original content featuring The Atlantic, Mic, and Vice. Nieman Journalism Lab. Retrieved May 18, 2021, from https://www.niemanlab.org/2016/10/personalized-audio-app-60db-goes-live-with-original-content-from-the-atlantic-mic-and-vice/
Chicago
Bilton, Ricardo. "Personalized audio app 60dB goes live, with original content featuring The Atlantic, Mic, and Vice." Nieman Journalism Lab. Last modified October 27, 2016. Accessed May 18, 2021. https://www.niemanlab.org/2016/10/personalized-audio-app-60db-goes-live-with-original-content-from-the-atlantic-mic-and-vice/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/10/personalized-audio-app-60db-goes-live-with-original-content-from-the-atlantic-mic-and-vice/
| title = Personalized audio app 60dB goes live, with original content featuring The Atlantic, Mic, and Vice
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 27 October 2016
| accessdate = 18 May 2021
| ref = {{harvid|Bilton|2016}}
}}
