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“I’m thinking less about the standard linear TV viewer, and more about how it’s going to play on multiple platforms, how it’s going to play on social.”
Two years ago, Die Welt restructured its newsroom, aiming to transform into a premium subscriber-based digital brand. Now it’s trying to integrate a TV station under a similar model.
“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
Wang, Shan. "Young money: How German legacy publishers are chasing millennial audiences." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 21 Oct. 2015. Web. 23 Jul. 2024.
APA
Wang, S. (2015, Oct. 21). Young money: How German legacy publishers are chasing millennial audiences. Nieman Journalism Lab. Retrieved July 23, 2024, from https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/
Chicago
Wang, Shan. "Young money: How German legacy publishers are chasing millennial audiences." Nieman Journalism Lab. Last modified October 21, 2015. Accessed July 23, 2024. https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/10/young-money-how-german-legacy-publishers-are-chasing-millennial-audiences/
| title = Young money: How German legacy publishers are chasing millennial audiences
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 21 October 2015
| accessdate = 23 July 2024
| ref = {{harvid|Wang|2015}}
}}
