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Articles tagged Axel Springer (37)

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The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?
Business Insider Deutschland, one of eight other BI editions outside the U.S. and a growing part of the BI “international newsroom,” is doubling its staff and expanding original coverage.
The news business hopes it won’t end up one sandwich short of a picnic as the new year’s big trends unfold.
But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
“I’m thinking less about the standard linear TV viewer, and more about how it’s going to play on multiple platforms, how it’s going to play on social.”
Two years ago, Die Welt restructured its newsroom, aiming to transform into a premium subscriber-based digital brand. Now it’s trying to integrate a TV station under a similar model.
“We didn’t want to alienate core loyal readers with sudden content for younger audiences. So we started a whole other product to cater to young people where we can try new things, ‘move fast, and break stuff.'”
The company, based in the Netherlands, is trying to prove its model can work in a larger market. Investment capital in hand, its eyes are set on the United States.