Nieman Foundation at Harvard
HOME
          
LATEST STORY
Indiegraf aims to reimagine the newspaper chain for digital news outlets
ABOUT                    SUBSCRIBE
Jan. 14, 2016, 12:11 p.m.
Mobile & Apps
LINK: www.facebook.com  ➚   |   Posted by: Laura Hazard Owen   |   January 14, 2016

German tabloid Bild is experimenting with delivering news to its readers via Facebook Messenger. The first experiment is limited to “news, background information, and rumors regarding the transfer window of the German soccer league.” (Soccer teams are only allowed to add players twice a year; January is one of those transfer periods.)

Bild messengerUsers can subscribe to the service here or by sending Bild Ticker a message.

Starting Friday, Bild will launch a second news ticker via Messenger, providing news about the German version of the reality TV show I’m a Celebrity…Get Me Out of Here!

For now, the content delivered via Facebook Messenger is also posted on Bild’s various other platforms and isn’t exclusive to Messenger. Bild wouldn’t disclose how many users have signed up, and it’s experimenting with the frequency of updates.

“Bild has to be where its readers are,” Julian Reichelt, editor-in-chief of Bild.de, said in a statement. “About 30 million people in Germany experience their daily digital routine on Facebook. That’s why we engage in Instant Articles and that’s why we, together with Facebook, look for solutions to deliver our peerless content faster and smarter to our readers.”

Facebook started letting developers build messenger bots very recently. In addition to delivering news, bots could, for instance, provide customer service or help users book travel.

A Bild spokesman told me he believes Bild is the first publisher to send Facebook Messenger updates with Facebook’s blessing, as evidenced by the fact that Facebook verified Bild’s ticker page.

Show tags Show comments / Leave a comment
 
Join the 50,000 who get the freshest future-of-journalism news in our daily email.
Indiegraf aims to reimagine the newspaper chain for digital news outlets
The Canada-based network aims to take the best of newspaper chains for local digital publications — and leave the rest.
The Information is launching a free “news summer school” on Zoom
“This is about helping young people navigate what has always been a tricky industry to break into and that now faces unprecedented new challenges.”
A window into one newsroom’s diversity opens, but an industry-wide door shuts (for now)
The New York Times’ report comes on the heels of a dispiriting announcement from the American Society of News Editors that the group would be pausing its annual census.