Read now, buy later: “We defer the time when you have to register and pay to a later stage, letting you convince yourself of the content, of the quality of the content, of the benefits that are offered to you.”
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?
“I’m an optimist about human nature — I like to think that most people aren’t freeloaders, they just might not want to compensate sites by dealing with advertising.”
The company, based in the Netherlands, is trying to prove its model can work in a larger market. Investment capital in hand, its eyes are set on the United States.
Lichterman, Joseph. "The micropayment platform Blendle is expanding to Germany." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Sep. 2015. Web. 21 Mar. 2023.
APA
Lichterman, J. (2015, Sep. 14). The micropayment platform Blendle is expanding to Germany. Nieman Journalism Lab. Retrieved March 21, 2023, from https://www.niemanlab.org/2015/09/the-micropayment-platform-blendle-is-expanding-to-germany/
Chicago
Lichterman, Joseph. "The micropayment platform Blendle is expanding to Germany." Nieman Journalism Lab. Last modified September 14, 2015. Accessed March 21, 2023. https://www.niemanlab.org/2015/09/the-micropayment-platform-blendle-is-expanding-to-germany/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/09/the-micropayment-platform-blendle-is-expanding-to-germany/
| title = The micropayment platform Blendle is expanding to Germany
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 14 September 2015
| accessdate = 21 March 2023
| ref = {{harvid|Lichterman|2015}}
}}
