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Articles tagged Business Insider (32)

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Rather than create geographic diversity, digital news has pushed the industry into a few tight clusters. That has real impacts on the journalism we get.
Business Insider Deutschland, one of eight other BI editions outside the U.S. and a growing part of the BI “international newsroom,” is doubling its staff and expanding original coverage.
The news business hopes it won’t end up one sandwich short of a picnic as the new year’s big trends unfold.
“I’m thinking less about the standard linear TV viewer, and more about how it’s going to play on multiple platforms, how it’s going to play on social.”
From newspapers for sale to a new wave of paid content; from ad blockers to Watson; from article particles to cutting back on print.
Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
Business reporters flocking to the platform won’t radically change journalism, but it’s worth asking why users gather where they do.
Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?