His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
Because it’s privately held, Hearst isn’t as big a part of industry conversations around the future of newspapers as its publicly traded peers. But it’s charting a path forward and ready to open its checkbook to expand.
“There’s a lot of context around last summer and Ferguson. This was so much more violent and widespread. I thought it would be interesting to let that unfold to readers, to get a sense of that intensity with how the story is published.”
With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a “shift from platform to reader.”
“For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
“Mobility is a crucial factor in our identity. I believe that sort of fundamental optimism of American identity is running out of gas…That fundamentally shifts our national character.”
Doctor, Ken. "Newsonomics: Lydia Polgreen’s ambitious HuffPost remake aims for “solidarity” among readers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Apr. 2017. Web. 14 May. 2024.
APA
Doctor, K. (2017, Apr. 25). Newsonomics: Lydia Polgreen’s ambitious HuffPost remake aims for “solidarity” among readers. Nieman Journalism Lab. Retrieved May 14, 2024, from https://www.niemanlab.org/2017/04/newsonomics-lydia-polgreens-ambitious-huffpost-remake-aims-for-solidarity-among-readers/
Chicago
Doctor, Ken. "Newsonomics: Lydia Polgreen’s ambitious HuffPost remake aims for “solidarity” among readers." Nieman Journalism Lab. Last modified April 25, 2017. Accessed May 14, 2024. https://www.niemanlab.org/2017/04/newsonomics-lydia-polgreens-ambitious-huffpost-remake-aims-for-solidarity-among-readers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/04/newsonomics-lydia-polgreens-ambitious-huffpost-remake-aims-for-solidarity-among-readers/
| title = Newsonomics: Lydia Polgreen’s ambitious HuffPost remake aims for “solidarity” among readers
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 25 April 2017
| accessdate = 14 May 2024
| ref = {{harvid|Doctor|2017}}
}}
