Journalists and publishers need to breathe new life into the social contract with readers: The audience holds the media accountable, the media holds the powerful accountable.
Readers have finally understood that their payments for the news will actually make a difference in what they and their community know. That model needs to be extended down to states and cities.
Shows are moving well beyond a simple MP3 file and an RSS feed. But will new data, targeting, discoverability, and social tools push podcasting in the direction of commercial radio? Part 4 of a five-part series on the business of on-demand audio.
Getting revenue directly from listeners is not an immediate priority for most podcast companies. But when payment does arrive, will the money go mostly to producers, networks, or platforms? Part 3 of a five-part series on the business of on-demand audio.
“Being outside looking in, to me, is quite important. I think that, for the audience and also for a lot of the people involved in this, it’s a lifelong feeling of trying to make sense of a world that you’re not necessarily inside of or a part of.”
Benton, Joshua. "Tampa just lost a daily newspaper; is this the continuation of an old trend or the start of a new one?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 May. 2016. Web. 28 Apr. 2024.
APA
Benton, J. (2016, May. 4). Tampa just lost a daily newspaper; is this the continuation of an old trend or the start of a new one?. Nieman Journalism Lab. Retrieved April 28, 2024, from https://www.niemanlab.org/2016/05/tampa-just-lost-a-daily-newspaper-is-this-the-continuation-of-an-old-trend-or-the-start-of-a-new-one/
Chicago
Benton, Joshua. "Tampa just lost a daily newspaper; is this the continuation of an old trend or the start of a new one?." Nieman Journalism Lab. Last modified May 4, 2016. Accessed April 28, 2024. https://www.niemanlab.org/2016/05/tampa-just-lost-a-daily-newspaper-is-this-the-continuation-of-an-old-trend-or-the-start-of-a-new-one/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/05/tampa-just-lost-a-daily-newspaper-is-this-the-continuation-of-an-old-trend-or-the-start-of-a-new-one/
| title = Tampa just lost a daily newspaper; is this the continuation of an old trend or the start of a new one?
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 4 May 2016
| accessdate = 28 April 2024
| ref = {{harvid|Benton|2016}}
}}
