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Articles tagged CBC (15)

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CBC’s Because News spent seven years making content for Instagram and YouTube. They got more views on TikTok within two months.
Plus: Crooked Media goes audio doc, Maximum Fun goes scripted fiction, and The Pub goes the way of all flesh.
Plus: Spotify sees growth in spoken audio, one network goes cult-happy, and Marc Maron upgrades his garage.
From preferential tax treatment for Canadian publishers to a more focused CBC, “The Shattered Mirror” aims to support journalism in a country where the news industry is on its heels.
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“The fact of the matter is: We need to build more spaces and raise more structures that allows for new talent, ideas, and voices to be expressed, cultivated, and discovered.”
Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model? Look to Canada for a paper that’s going to give it a go.