“As time goes on, even when you’re financially successful in media, the tendency is to do more and more stuff. If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money.”
Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.
By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
6AM runs six sites in four states across the Southeast, in areas “where they are not big enough to have multiple daily papers, yet they are big enough to have a huge life force and a huge heart.”
After combining with Denverite, the company behind Billy Penn and The Incline hopes to prove its events-heavy model can work in a dozen or more cities.
WhereBy.Us is one of the most interesting digital startups working in the local news space. After starting in Florida, it’s launching The Evergrey in Seattle, and it has its eye on additional markets.
“For global media, reaching scale is the hardest thing. In local, making money is the hardest thing. Delaying the hard thing makes for a crappier company.”
Bilton, Ricardo. "On track to bring in $850,000 this year, the profitable Charlotte Agenda says its model is working." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 4 Aug. 2016. Web. 22 Mar. 2025.
APA
Bilton, R. (2016, Aug. 4). On track to bring in $850,000 this year, the profitable Charlotte Agenda says its model is working. Nieman Journalism Lab. Retrieved March 22, 2025, from https://www.niemanlab.org/2016/08/on-track-to-bring-in-850000-this-year-the-profitable-charlotte-agenda-says-its-model-is-working/
Chicago
Bilton, Ricardo. "On track to bring in $850,000 this year, the profitable Charlotte Agenda says its model is working." Nieman Journalism Lab. Last modified August 4, 2016. Accessed March 22, 2025. https://www.niemanlab.org/2016/08/on-track-to-bring-in-850000-this-year-the-profitable-charlotte-agenda-says-its-model-is-working/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/08/on-track-to-bring-in-850000-this-year-the-profitable-charlotte-agenda-says-its-model-is-working/
| title = On track to bring in $850,000 this year, the profitable Charlotte Agenda says its model is working
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 4 August 2016
| accessdate = 22 March 2025
| ref = {{harvid|Bilton|2016}}
}}