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    Articles tagged content marketing (5)

    Jeff IsraelyMarch 26, 2015
    Jeff Israely: Good content marketing benefits from a smart publisher’s touch
    Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
    Ken DoctorNovember 14, 2013
    The newsonomics of the surprisingly persistent appeal of newsprint
    The dead-tree business has seen better days, sure. But for some publishers, print is an increasingly powerful part of their revenue strategies.
    Ken DoctorMay 15, 2013
    The newsonomics of where NewsRight went wrong
    It was promoted as a way for the newspaper industry to protect its content and generate a new revenue stream. What does NewsRight’s quiet death tell us about the state of the business?
    Ken DoctorApril 11, 2013
    The newsonomics of recycling journalism
    Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
    Device-aware content, integrated video, and the Internet of things: Some of Spark Camp’s big ideas to watch in 2013
    Looking backward inevitably leads to looking forward: What trends from 2012 will we be watching in 2013? Spark Camp
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