Nieman Foundation at Harvard
HOME
          
LATEST STORY
PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
ABOUT                    SUBSCRIBE

Articles tagged content marketing (5)

Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
The dead-tree business has seen better days, sure. But for some publishers, print is an increasingly powerful part of their revenue strategies.
It was promoted as a way for the newspaper industry to protect its content and generate a new revenue stream. What does NewsRight’s quiet death tell us about the state of the business?
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
Looking backward inevitably leads to looking forward: What trends from 2012 will we be watching in 2013? Spark Camp