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Articles tagged content marketing (5)

Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”
The dead-tree business has seen better days, sure. But for some publishers, print is an increasingly powerful part of their revenue strategies.
It was promoted as a way for the newspaper industry to protect its content and generate a new revenue stream. What does NewsRight’s quiet death tell us about the state of the business?
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
Looking backward inevitably leads to looking forward: What trends from 2012 will we be watching in 2013? Spark Camp