Floodwatch, a new tool from the Office for Creative Research, is hoping it can collect enough data from users to help researchers answer questions around just how users are being targeted by ads online.
“One of the things you’ve seen across the marketplace for the last five years is a lot of companies are chasing the same kind of traffic from the same social distribution mechanisms…It’s not a recipe for producing a distinctive media brand.”
Wang, Shan. "How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 19 Feb. 2016. Web. 25 Apr. 2024.
APA
Wang, S. (2016, Feb. 19). How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile. Nieman Journalism Lab. Retrieved April 25, 2024, from https://www.niemanlab.org/2016/02/how-the-washington-post-built-its-tool-to-re-engage-the-attention-of-distracted-readers-on-mobile/
Chicago
Wang, Shan. "How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile." Nieman Journalism Lab. Last modified February 19, 2016. Accessed April 25, 2024. https://www.niemanlab.org/2016/02/how-the-washington-post-built-its-tool-to-re-engage-the-attention-of-distracted-readers-on-mobile/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/how-the-washington-post-built-its-tool-to-re-engage-the-attention-of-distracted-readers-on-mobile/
| title = How The Washington Post built its tool to “re-engage” the attention of distracted readers on mobile
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 19 February 2016
| accessdate = 25 April 2024
| ref = {{harvid|Wang|2016}}
}}
