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Articles tagged digital advertising (35)

“You have to think about your brand as an interconnected ethos that should exist in multiple places.”
The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
At a few smart legacy news companies, there’s digital advertising growth and smart strategy. But most newspaper companies are finding the important numbers are still headed in the wrong direction.
Plus: BuzzFeed’s native advertising model, protecting anonymous sources at Fox News, and the rest of the week’s news about the future of news.
With the growth in tablets and smartphones, Miller says responsive-designed sites are now table stakes for publishers. Justin Ellis
Plus: The BBC sex abuse scandal and possible libel on Twitter, a new report on post-industrial journalism, and the rest of this week’s media/tech news.