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Articles tagged Digital Content Next (18)

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Christine SchmidtFebruary 20, 2019

How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more

Exclusive podcasts, tightened paywalls, and just plain asking each played a part.

Laura Hazard OwenOctober 17, 2018

Did Facebook’s faulty data push news publishers to make terrible decisions on video?

Publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.

Christine SchmidtAugust 21, 2018

When it comes to user data, are we done catching Google red-handed?

“A dormant, stationary Android phone…communicated location information to Google 340 times during a 24-hour period, or at an average of 14 data communications per hour.”

Michelle ManafyApril 19, 2018

Should you design for addiction or for loyalty?

That depends on whether you want users or an audience.

Jason KintApril 10, 2018

Jason Kint: Here are 5 ways Facebook violates consumer expectations to maximize its profits

The head of a digital publishers’ trade association argues that Facebook can’t rebuild trust while continuing data practices that track its users all across the Internet — and beyond.

Laura Hazard OwenDecember 8, 2017

Facebook’s fact-checking network signs up its first conservative partner, the #NeverTrump-ing Weekly Standard

Plus: How political information gets distorted as it spreads from person to perso, and new research on trust in social media vs. branded apps.

Ken DoctorSeptember 26, 2017

Newsonomics: Tony Haile wants to build the TSA Pre✓ for how we consume news

His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”

One of the big advertising groups is partnering with Digital Content Next’s trust-focused ad marketplace

Digital Content Next is launching an automated ad marketplace to try to solve online advertising’s problems

Ken DoctorJuly 14, 2016

Newsonomics: Are ads on top news sites worth more? A new study says yes

“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”

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