Nieman Foundation at Harvard
HOME
          
LATEST STORY
What does OpenAI’s rapid unscheduled disassembly mean for the future of AI?
ABOUT                    SUBSCRIBE

Articles tagged Digital Content Next (18)

Also see results from other Nieman sites
Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
Publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.
“A dormant, stationary Android phone…communicated location information to Google 340 times during a 24-hour period, or at an average of 14 data communications per hour.”
That depends on whether you want users or an audience.
The head of a digital publishers’ trade association argues that Facebook can’t rebuild trust while continuing data practices that track its users all across the Internet — and beyond.
Plus: How political information gets distorted as it spreads from person to perso, and new research on trust in social media vs. branded apps.
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
“No matter how you are targeting and how effective you are at reaching audience, you need to pay attention to where your ads are running.”