email newsletters | Nieman Journalism Lab

Articles tagged email newsletters (68)

Is the email newsletter a business product or an editorial responsibility?

A referendum on media experiments? Here’s what news organizations are toying with in the 2018 election cycle

People from 433 out of 435 congressional districts have signed up for ProPublica’s User Guide to Democracy, reporters from the Philadelphia Inquirer and the New York Times want you to text them, and more. Christine Schmidt

Christine SchmidtAugust 8, 2018

How The Wall Street Journal is revamping its newsletters — and trying to add some whimsy

“The newsletter itself in your inbox is simply not enough. What is it like to speak to the editor if you reply? What do you want to do with the information? What is the action involved when you get this newsletter?”

Shan WangJuly 9, 2018

More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform

On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”

Shan WangJune 25, 2018

When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher

“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”

Shan WangJune 7, 2018

Here are some of the ways you might be doing email newsletters inefficiently (and how to do them better)

Yellow Brim wants to tackle the pain points in newsletter production — and there are plenty.

Shan WangMay 17, 2018

Is there a big enough global audience interested in China to sustain the South China Morning Post’s ambitious new sites?

With its new verticals Abacus and Inkstone and another on the way, the century-old newspaper is trying to use Alibaba money to build products that both reach a global audience and feel mobile-native.

Shan WangApril 11, 2018

The Dutch newsletter platform Revue, with around 30,000 users, is opening up subscription features

Revue pitches an easy-to-use authoring interface with many small but useful additional features, all developed together with or as requests from its users.

Laura Hazard OwenApril 3, 2018

“If the Financial Times were a person, it would be a man.” Here’s how the paper is trying to change that.

Only 20 percent of the FT’s subscribers were women. Now the paper is doing a lot of things to change that.

GroundSource switched from an email newsletter to a SMS newsletter and actually got responses

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