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Articles tagged email newsletters (63)

The news alerts you send to iPhones might be about to disappear from your users’ screens. The bedrock metric of the newsletter business just got murdered. (But there’s good news, too.)
“As time goes on, even when you’re financially successful in media, the tendency is to do more and more stuff. If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money.”
“It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”
People from 433 out of 435 congressional districts have signed up for ProPublica’s User Guide to Democracy, reporters from the Philadelphia Inquirer and the New York Times want you to text them, and more. Christine Schmidt
“The newsletter itself in your inbox is simply not enough. What is it like to speak to the editor if you reply? What do you want to do with the information? What is the action involved when you get this newsletter?”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”