The news alerts you send to iPhones might be about to disappear from your users’ screens. The bedrock metric of the newsletter business just got murdered. (But there’s good news, too.)
“As time goes on, even when you’re financially successful in media, the tendency is to do more and more stuff. If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money.”
People from 433 out of 435 congressional districts have signed up for ProPublica’s User Guide to Democracy, reporters from the Philadelphia Inquirer and the New York Times want you to text them, and more. Christine Schmidt
“The newsletter itself in your inbox is simply not enough. What is it like to speak to the editor if you reply? What do you want to do with the information? What is the action involved when you get this newsletter?”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
Wang, Shan. "More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Jul. 2018. Web. 20 Jan. 2022.
APA
Wang, S. (2018, Jul. 9). More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform. Nieman Journalism Lab. Retrieved January 20, 2022, from https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/
Chicago
Wang, Shan. "More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform." Nieman Journalism Lab. Last modified July 9, 2018. Accessed January 20, 2022. https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/07/more-than-11000-people-are-paying-yes-paying-for-email-newsletters-on-substacks-platform/
| title = More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 9 July 2018
| accessdate = 20 January 2022
| ref = {{harvid|Wang|2018}}
}}
