People from 433 out of 435 congressional districts have signed up for ProPublica’s User Guide to Democracy, reporters from the Philadelphia Inquirer and the New York Times want you to text them, and more. Christine Schmidt
“The newsletter itself in your inbox is simply not enough. What is it like to speak to the editor if you reply? What do you want to do with the information? What is the action involved when you get this newsletter?”
On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”
“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”
With its new verticals Abacus and Inkstone and another on the way, the century-old newspaper is trying to use Alibaba money to build products that both reach a global audience and feel mobile-native.
Wang, Shan. "Is there a big enough global audience interested in China to sustain the South China Morning Post’s ambitious new sites?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 May. 2018. Web. 14 Apr. 2021.
APA
Wang, S. (2018, May. 17). Is there a big enough global audience interested in China to sustain the South China Morning Post’s ambitious new sites?. Nieman Journalism Lab. Retrieved April 14, 2021, from https://www.niemanlab.org/2018/05/is-there-a-big-enough-global-audience-interested-in-china-to-sustain-the-south-china-morning-posts-ambitious-new-sites/
Chicago
Wang, Shan. "Is there a big enough global audience interested in China to sustain the South China Morning Post’s ambitious new sites?." Nieman Journalism Lab. Last modified May 17, 2018. Accessed April 14, 2021. https://www.niemanlab.org/2018/05/is-there-a-big-enough-global-audience-interested-in-china-to-sustain-the-south-china-morning-posts-ambitious-new-sites/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/05/is-there-a-big-enough-global-audience-interested-in-china-to-sustain-the-south-china-morning-posts-ambitious-new-sites/
| title = Is there a big enough global audience interested in China to sustain the South China Morning Post’s ambitious new sites?
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 17 May 2018
| accessdate = 14 April 2021
| ref = {{harvid|Wang|2018}}
}}
