email newsletters » Nieman Journalism Lab » Pushing to the Future of Journalism

Articles tagged email newsletters (63)

Joshua BentonJune 8, 2021

A packed set of Apple announcements could have big impacts on news publishers — for good and for ill

The news alerts you send to iPhones might be about to disappear from your users’ screens. The bedrock metric of the newsletter business just got murdered. (But there’s good news, too.)

Sarah ScireJune 7, 2021

Ted Williams proved local news can be profitable. Now, he’ll try to replicate the success for Axios.

“As time goes on, even when you’re financially successful in media, the tendency is to do more and more stuff. If I look at media companies who are poorly run, everyone is really busy, stressed out, and they’re not making money.”

Ever wonder why Gmail doesn’t put your newsletter in subscribers’ primary inbox?

Christine SchmidtFebruary 7, 2019

In a hot week for audio, paid newsletterer Substack introduces a way for podcasters to earn money

“It’s not paying for the newsletter or the audio file. It’s the connection to the mind.”

How’s your newsletter doing compared to other news orgs’ newsletters? This tool lets you find out

Is the email newsletter a business product or an editorial responsibility?

A referendum on media experiments? Here’s what news organizations are toying with in the 2018 election cycle

People from 433 out of 435 congressional districts have signed up for ProPublica’s User Guide to Democracy, reporters from the Philadelphia Inquirer and the New York Times want you to text them, and more. Christine Schmidt

Christine SchmidtAugust 8, 2018

How The Wall Street Journal is revamping its newsletters — and trying to add some whimsy

“The newsletter itself in your inbox is simply not enough. What is it like to speak to the editor if you reply? What do you want to do with the information? What is the action involved when you get this newsletter?”

Shan WangJuly 9, 2018

More than 11,000 people are paying (yes, paying) for email newsletters on Substack’s platform

On average, they’re paying just under $80 per year. About 40 or so indie publishers with paid offerings are making what Substack calls “meaningful money.”

Shan WangJune 25, 2018

When it comes to launching serious, sustainable membership programs for journalism, ask for more, more often, and aim higher

“The best predictor of membership loyalty is whether an organization has been talking to their audiences already about their need to raise money. The other predictor is how many subscribers you have on your list, and how engaged those subscribers on your list are.”

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