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Newsonomics: This is how the 5 biggest newspaper chains could become 2 — and it all comes down to one day, June 30, 2020
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But only for journalistic purposes — not to target advertising.
“This is almost a plague in this county. Why wouldn’t we want to raise awareness and do it in a way that really had an impact?”
“The goal is not to produce content for media outlets. It’s to repair broken bridges with local government, to get people to the meetings, get their voices heard, and figure out the line between where the active citizen and journalist is.”
“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
6AM runs six sites in four states across the Southeast, in areas “where they are not big enough to have multiple daily papers, yet they are big enough to have a huge life force and a huge heart.”
“We believe people don’t pay for articles anymore. They pay to be part of the community.”
“You know what? There doesn’t need to be data. We all know this to be true.”
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”