Nieman Foundation at Harvard
Are you willing to pay for Prepare to be asked before year’s end
ABOUT                    SUBSCRIBE
March 14, 2024, 3:28 p.m.

A window into Facebook closes as Meta sets a date to shut down CrowdTangle

CrowdTangle will close August 14. Meta has argued the tool was used to generate inaccurate and incomplete reports about Facebook.

A widely used window into Facebook is closing for good. Meta had already disbanded the team behind the social monitoring tool CrowdTangle and prevented new users from signing up. On Thursday, users were told CrowdTangle will no longer be available after August 14, 2024.

The free tool allowed newsrooms and journalists to follow trends and public engagement across Facebook. When Facebook acquired CrowdTangle in 2016, Facebook said: “Publishers around the world turn to CrowdTangle to surface stories that matter, measure their social performance and identify influencers. We are excited to work with CrowdTangle to deliver these, and more insights to more publishers.”

But journalists and researchers also used CrowdTangle as a way to glean information about misinformation and other potentially harmful content from a company that wasn’t always eager to share that data. The platform is now in “maintenance mode” and CrowdTangle’s User Interface, API, historical data, and Chrome extension will all shut down in August.

Facebook has argued CrowdTangle data can be incomplete or misleading, and has repeatedly pushed back on reporting (including Twitter accounts) that rely on the tool. On Thursday, a Meta spokesperson pointed to a specific type of research and reporting when asked about the decision to shut down CrowdTangle.

“Reliance on CrowdTangle for this type of misinformation research may have caused confusion, as it was not designed to measure ‘reach,'” the spokesperson said.

Content moderation questions have provided plenty of headaches for social media companies, from headlines and congressional hearings to internal criticism that develops into whistleblower complaints. Other social platforms — most notably TikTok and YouTube, which is owned by Google — have been criticized as less transparent than Facebook.

Meta reportedly did not take CrowdTangle offline until it felt it could satisfy transparency and data-sharing requirements established by Europe’s Digital Services Act. (In an FAQ published Thursday, the answer to the first question — “Why are you making these changes to CrowdTangle?”— was that “our data-sharing products are evolving alongside technology and regulatory changes.”)

Ulrike Klinger, chair for digital democracy at the European New School of Digital Studies, said that though she was not exactly surprised to see CrowdTangle shut down, she was “quite disappointed by the timing,” during a year in which dozens of consequential elections will take place around the world and soon after EU legislation granting researchers a legal right to data access went into effect.

“Researchers’ dependence on CrowdTangle, while it may not be the perfect solution, is rooted in a simple fact: After the closure of the Facebook API for researchers, there was no other viable avenue to access data, at least not in a manner that aligns with their Terms of Service,” Klinger said.

Meta will continue to offer its “commercial partners” — including news organizations — insights and analytics through Meta Business Suite and its helpful Ad Library. The company also pointed to paid external tools such as NewsWhip, Hootsuite, Meltwater, Sprout Social, and Cision as CrowdTangle replacements.

Independent fact-checking organizations that help Meta identify misinformation have already started using the Meta Content Library. Researchers with affiliations to “a qualified academic or non-profit institution” can also apply for access to the Meta Content Library, though the library will not be accessible to the many journalists working for commercial news organizations. CrowdTangle, in contrast, was free to use and did not require an application process.

Researchers told the Wall Street Journal that though the Meta Content Library has potential, its current issues include the inability to search by geographic area, limitations on the number of search results generated, and a block on downloading data (even on “public posts from elected officials”). Meta has said they will listen to researcher feedback, but some researchers expressed concern.

Klinger described the emails notifying researchers about the closure of CrowdTangle as “surprisingly devoid of any guidance on the next steps or how to adapt.”

“If the intention is to introduce newer (and improved?) access through the Meta Content Library and its API, why not facilitate a direct migration for CrowdTangle users or provide a clear link to the application form explaining the onboarding process?” she asked.

Rebekah Tromble, who runs the Institute for Data, Democracy and Politics at George Washington University, told the Journal that the Meta Content Library could become a powerful tool.

“But we’re not there at the moment,” Tromble cautioned. “Meta has a track record of making big promises to researchers, getting positive press coverage, and then backtracking.”

Sarah Scire is deputy editor of Nieman Lab. You can reach her via email (, Twitter DM (@SarahScire), or Signal (+1 617-299-1821).
POSTED     March 14, 2024, 3:28 p.m.
Show tags
Join the 60,000 who get the freshest future-of-journalism news in our daily email.
Are you willing to pay for Prepare to be asked before year’s end
The cable news network plans to launch a new subscription product — details TBD — by the end of 2024. Will Mark Thompson repeat his New York Times success, or is CNN too different a brand to get people spending?
Errol Morris on whether you should be afraid of generative AI in documentaries
“Our task is to get back to the real world, to the extent that it is recoverable.”
In the world’s tech capital, Gazetteer SF is staying off platforms to produce good local journalism
“Thank goodness that the mandate will never be to look what’s getting the most Twitter likes.”