It gives a framework and place to begin, recognizing that no outreach plan will work for everyone so it’s necessarily an iterative, step-by-step process.
“Newsrooms generally reported increased levels of engagement and higher-quality conversations with audiences. Nearly all of the grant reports we reviewed reported increased engagement.” That (still) doesn’t yet translate into money.
“Our angle on the current state of journalism is this: The crisis of journalism and legacy news media is structural, and not just a matter of technological challenges or broken business models.”
The Canadian startup OpenFile was a bet on collaboration between journalists and their audience: “We learned that we shouldn’t dismiss [a story] just because it’s not articulated in a way that we would as journalists.”
Can a widget’s worth of reader engagement lead to useful data — and maybe even money? “The whole idea is to give readers and communities a voice within journalism.”
“Can we, as an established news company, create something that feels like a news startup focused around investigative and enterprise news, done for a social audience?”
Dimitropoulos, Stav. "Want more audience engagement in video form? This startup is betting there’s a business in there." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Aug. 2017. Web. 27 Jan. 2022.
APA
Dimitropoulos, S. (2017, Aug. 28). Want more audience engagement in video form? This startup is betting there’s a business in there. Nieman Journalism Lab. Retrieved January 27, 2022, from https://www.niemanlab.org/2017/08/want-more-audience-engagement-in-video-form-this-startup-is-betting-theres-a-business-in-there/
Chicago
Dimitropoulos, Stav. "Want more audience engagement in video form? This startup is betting there’s a business in there." Nieman Journalism Lab. Last modified August 28, 2017. Accessed January 27, 2022. https://www.niemanlab.org/2017/08/want-more-audience-engagement-in-video-form-this-startup-is-betting-theres-a-business-in-there/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/08/want-more-audience-engagement-in-video-form-this-startup-is-betting-theres-a-business-in-there/
| title = Want more audience engagement in video form? This startup is betting there’s a business in there
| last = Dimitropoulos
| first = Stav
| work = [[Nieman Journalism Lab]]
| date = 28 August 2017
| accessdate = 27 January 2022
| ref = {{harvid|Dimitropoulos|2017}}
}}
