“One of our big advantages is we’re trying to build this bottom-up, feature-wise, and talking to a hundred different podcasts and tons of listeners and asking exactly what they want.”
“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
Benton, Joshua. "Who will be the IMDB for books?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 30 Oct. 2008. Web. 19 Sep. 2023.
APA
Benton, J. (2008, Oct. 30). Who will be the IMDB for books?. Nieman Journalism Lab. Retrieved September 19, 2023, from https://www.niemanlab.org/2008/10/who-will-be-the-imdb-for-books/
Chicago
Benton, Joshua. "Who will be the IMDB for books?." Nieman Journalism Lab. Last modified October 30, 2008. Accessed September 19, 2023. https://www.niemanlab.org/2008/10/who-will-be-the-imdb-for-books/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2008/10/who-will-be-the-imdb-for-books/
| title = Who will be the IMDB for books?
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 30 October 2008
| accessdate = 19 September 2023
| ref = {{harvid|Benton|2008}}
}}
