“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
Newspapers were, for decades, a prime example of a community institution, meant to last through the centuries. A new generation of owners is thinking of them more as something to milk for profit on their way down.
The SMU professor, ex-business reporter, and new Texas Tribune Fellow: “It’s not just about journalism anymore. You’ve got to figure out how to pay for that journalism in a much more direct way than you ever have before.”
If you want to charge readers for journalism, you have to prove its value — and that means getting beyond he-said-she-said and the view from nowhere. Ken Doctor
Benton, Joshua. "This year’s best in news marketing." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 10 May. 2012. Web. 18 Apr. 2024.
APA
Benton, J. (2012, May. 10). This year’s best in news marketing. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2012/05/this-years-best-in-news-marketing/
Chicago
Benton, Joshua. "This year’s best in news marketing." Nieman Journalism Lab. Last modified May 10, 2012. Accessed April 18, 2024. https://www.niemanlab.org/2012/05/this-years-best-in-news-marketing/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/05/this-years-best-in-news-marketing/
| title = This year’s best in news marketing
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 10 May 2012
| accessdate = 18 April 2024
| ref = {{harvid|Benton|2012}}
}}
