This year’s best in news marketing

LINK: www.inma.org ➚ | Posted by: Joshua Benton | May 10, 2012

INMA — the International Newsmedia Marketing Association — has issued its annual awards for the best marketing efforts by global media. United States winners included the big (New York Times, Wall Street Journal) and the smaller (El Paso Times, Antelope Valley Press, Des Moines Register), but maybe more interesting are all the winners from around the globe. They’ve pulled all the winners into one video. (The actual entries start around 30 seconds in.)

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Mathias Felipe de Lima Santos

Big tech is painting itself as journalism’s savior. We should tread carefully.

“We set out to explore how big tech’s ‘philanthrocapitalism’ could be reshaping the news industry, focusing on countries in the Global South…Our findings suggest an emerging web of dependency between cash-strapped newsrooms and Silicon Valley’s deep pockets.”

Richard Tofel

Rebooting the Minnesota Star Tribune: A conversation with Steve Grove

“We would like to see at least 25% of our P&L look different in a couple of years than it does now…I don’t think any media company right now can just be banking on subscriptions to save the day.”

Hanaa' Tameez

Collaboration helps keep independent journalism alive in Venezuela

In recent weeks, Venezuelan journalists have found innovative ways to keep independent journalism alive; here are some of their efforts.

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