Interactive Advertising Bureau | Nieman Journalism Lab

Articles tagged Interactive Advertising Bureau (17)

Shan WangJune 13, 2018

For the World Cup, livestreamed online video is threatening to score the equalizer on traditional TV

In both the U.S. and China, more people say they’ll watch matches via live video online than via terrestrial, cable, or satellite television.

Nicholas QuahJanuary 9, 2018

What the rise of the smart speaker might mean for podcasts (and on-demand audio in general)

Plus: In-car podcasts, Apple commissions an original TV show about a true crime podcast gone viral, and what’s going on with Podtrac?

Nicholas QuahAugust 29, 2017

Which is the bigger morning news podcast, The Daily or NPR’s Up First? And does it matter?

Plus: Gimlet launches a history show, DGital Media rebrands, and the launch of a new “improvised sci-fi sitcom.”

Nicholas QuahJuly 11, 2017

How will we know when we’ve hit Peak Podcast? And are we there yet?

Plus: Gimlet gets more transparent about diversity, IAB tweaks its podcast upfront, and SoundCloud shrinks.

Nicholas QuahDecember 6, 2016

Hot Pod: Macmillan’s new network shows how podcasts can be a logical next step for book publishers

Plus: “The number of potential distribution points for on-demand audio is kinda getting out of hand.”

Nicholas QuahSeptember 20, 2016

Hot Pod: There’s a new (and problematic) way to measure which podcasts are the most popular

Plus new leadership at NPR One, CNN and Fox News expand podcast programming, and a new Bay Area tech company to keep and eye on.

Nicholas QuahSeptember 13, 2016

Hot Pod: Amazon’s next move is giving its Audible original programming to all Prime members

Plus: The economics of an independent podcast, a so-so new set of podcast advertising guidelines, and the rise of the “ear computer.”

Nicholas QuahSeptember 8, 2016

Hot Pod: The podcast industry puts on a too-big blazer and tries to impress the old guy at the party

Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.

For the people who block ads, is there any way to win them back?

Nicholas QuahJuly 12, 2016

Hot Pod: Is Audible’s big entry into podcasting innovative enough to push the field forward?

Plus: Staffing changes at NPR, a new player in podcast advertising, and iHeartRadio hearts podcasts a bit more.

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