With its new verticals Abacus and Inkstone and another on the way, the century-old newspaper is trying to use Alibaba money to build products that both reach a global audience and feel mobile-native.
Within the first three months of this year, the four-year-old news company brought a tech site and a top site for sports fans under its umbrella in order to grow its overall reach.
Part of Handelsblatt Global’s strategy is trying to be ruthlessly practical about its position in the market: “If you get an American reader, nobody would ever switch from The New York Times for us.”
“It wasn’t only about launching the new teams itself…The way we are launching new services impacts in a very big editorial way how we’re running existing ones.”
“We are working in a medium, along with all of the other digital folks, in which you can tell stories in four different ways: words, pictures, video, audio. All of those will continue to grow for the next several decades. It’s not either/or.”
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Wang, Shan. "The answer, my Facebook friend, is not blowing in the wind (of ongoing digital disruption)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Oct. 2016. Web. 24 Jul. 2024.
APA
Wang, S. (2016, Oct. 13). The answer, my Facebook friend, is not blowing in the wind (of ongoing digital disruption). Nieman Journalism Lab. Retrieved July 24, 2024, from https://www.niemanlab.org/2016/10/the-answer-my-facebook-friend-is-not-blowing-in-the-wind-of-ongoing-digital-disruption/
Chicago
Wang, Shan. "The answer, my Facebook friend, is not blowing in the wind (of ongoing digital disruption)." Nieman Journalism Lab. Last modified October 13, 2016. Accessed July 24, 2024. https://www.niemanlab.org/2016/10/the-answer-my-facebook-friend-is-not-blowing-in-the-wind-of-ongoing-digital-disruption/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/10/the-answer-my-facebook-friend-is-not-blowing-in-the-wind-of-ongoing-digital-disruption/
| title = The answer, my Facebook friend, is not blowing in the wind (of ongoing digital disruption)
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 13 October 2016
| accessdate = 24 July 2024
| ref = {{harvid|Wang|2016}}
}}
