Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
“The restructuring we are undertaking will reduce our costs and improve our operating model so we can thrive and control our own destiny, without ever needing to raise funding again.”
Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Feb. 2018. Web. 29 Sep. 2023.
APA
Bilton, R. (2018, Feb. 5). “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing. Nieman Journalism Lab. Retrieved September 29, 2023, from https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
Chicago
Bilton, Ricardo. "“We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing." Nieman Journalism Lab. Last modified February 5, 2018. Accessed September 29, 2023. https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/02/we-get-a-much-better-reception-now-piano-says-more-news-orgs-are-embracing-paywalls-reader-revenue-and-consumer-marketing/
| title = “We get a much better reception now”: Piano says more news orgs are embracing paywalls, reader revenue, and consumer marketing
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 5 February 2018
| accessdate = 29 September 2023
| ref = {{harvid|Bilton|2018}}
}}
