Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
“The restructuring we are undertaking will reduce our costs and improve our operating model so we can thrive and control our own destiny, without ever needing to raise funding again.”
Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
The Facebook-Google duopoly has become an intractable problem for media companies today. BuzzFeed thinks more diversified revenue streams are a partial solution.
Owen, Laura Hazard. "Here are a bunch of fascinating tidbits about BuzzFeed." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Feb. 2016. Web. 31 Mar. 2023.
APA
Owen, L. (2016, Feb. 18). Here are a bunch of fascinating tidbits about BuzzFeed. Nieman Journalism Lab. Retrieved March 31, 2023, from https://www.niemanlab.org/2016/02/here-are-a-bunch-of-fascinating-tidbits-about-buzzfeed/
Chicago
Owen, Laura Hazard. "Here are a bunch of fascinating tidbits about BuzzFeed." Nieman Journalism Lab. Last modified February 18, 2016. Accessed March 31, 2023. https://www.niemanlab.org/2016/02/here-are-a-bunch-of-fascinating-tidbits-about-buzzfeed/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/here-are-a-bunch-of-fascinating-tidbits-about-buzzfeed/
| title = Here are a bunch of fascinating tidbits about BuzzFeed
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 18 February 2016
| accessdate = 31 March 2023
| ref = {{harvid|Owen|2016}}
}}
