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Nearly 7,000 people threatened to cancel their newspaper subscriptions. Here’s what got them to stay.
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Articles tagged Jonah Peretti (17)

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“I know it’s popular to quit social media or say the internet is terrible, but we can’t give up.”
“The restructuring we are undertaking will reduce our costs and improve our operating model so we can thrive and control our own destiny, without ever needing to raise funding again.”
Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
“The promise of Facebook growth is that, if get your strategy just right, you can get big scale and make money off a relatively small cost base…But there is no media business without a relationship with the consumer.”
The Facebook-Google duopoly has become an intractable problem for media companies today. BuzzFeed thinks more diversified revenue streams are a partial solution.
Plus: Podcasts as live journalism, a rebirth of an old corporate drama brand, and a new way to experience Serial.
The ubiquity game has different rules for digital startups than for legacy businesses. But for both, figuring out the right relationship with Facebook is key to their audience strategies.
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
With a new round of investment from Andreessen Horowitz, the viral giant aims to get even bigger. One step down that path: making it more clear to readers what kinds of content BuzzFeed really offers.