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Articles tagged local TV news (36)

“We have to continually work with our audience to make sure they love us later as much as they love us now.”
“The wonderful thing about doing innovation in student newsrooms is that the students don’t say ‘That’s not how we do things here’ or ‘We tried that once and it didn’t work.'”
“It wasn’t, like, ‘bam bam soundbite soundbite you’re done.'”
Cable news is growing, local TV news is declining, and network news is roughly flat.
“What I’ve seen with most nonprofits is they’re driven by former print people who have transitioned to digital. I can’t tell you how many times I see a digital story and think it would have been a good 10-minute, 15-minute, hour-long documentary piece.”
Other participants: Fire stations, and police departments, and schools.
“If people have broadband and can access digital news — which is still not a given here in the state — thinking that news can come from a digital outlet is something new to a lot in the state.”
“If it’s half of what we think it could be, then everyone here is going to reach more people with this subject of such critical importance here.”
“Getting things on air will reach the audience you’re looking to reach. Getting things online is important so people can find the work later.”