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Newsonomics: In Memphis’ unexpected news war, The Daily Memphian’s model demands attention
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Articles tagged local TV news (36)

“While remixing the stories did not resonate every time, we did see positive results on the group of hard news stories where we altered the storytelling approach.”
“The reality is we do not have folks who are embedded in the communities they serve who actually are responsible for telling these stories.” ABC is making local hires as one step to try to fix that.
The real revolution in video news will be when someone, someday, figures out a way to make timely, high-quality, democratically useful news work natively on a streaming platform.
“Our goal is a newscast that is complementary to the commercial news”: Think important local issues, not car crashes and sports scores.
“It’s a great question because I don’t think we’re suddenly going to come up with some great gimmick and Millennials are going to flock to their TV to watch traditional newscasts.”
To attract young viewers, stations are going digital-first, crowdsourcing reporting, experimenting with augmented reality, and injecting more personality into the news.
“It’s called local news for a reason.”
“Storytelling is a differentiator. I wish we did more of it on the air, but since we don’t, we’re doing it in digital.