“We counted all the native advertisements between 2014 and 2019 we could find from The New York Times, The Washington Post, and The Wall Street Journal.”
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 25 Sep. 2013. Web. 6 Jul. 2022.
APA
O'Donovan, C. (2013, Sep. 25). Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism. Nieman Journalism Lab. Retrieved July 6, 2022, from https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
Chicago
O'Donovan, Caroline. "Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism." Nieman Journalism Lab. Last modified September 25, 2013. Accessed July 6, 2022. https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/09/branded-and-owned-by-ge-run-by-atlantic-media-strategies-ideas-lab-is-a-test-for-brand-journalism/
| title = Branded and owned by GE, run by Atlantic Media Strategies, Ideas Lab is a test for brand journalism
| last = O'Donovan
| first = Caroline
| work = [[Nieman Journalism Lab]]
| date = 25 September 2013
| accessdate = 6 July 2022
| ref = {{harvid|O'Donovan|2013}}
}}
