Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
Benton, Joshua. "Pocket aims to get on publishers’ good sides with a new read-it-later stats package." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Mar. 2013. Web. 23 Apr. 2021.
APA
Benton, J. (2013, Mar. 26). Pocket aims to get on publishers’ good sides with a new read-it-later stats package. Nieman Journalism Lab. Retrieved April 23, 2021, from https://www.niemanlab.org/2013/03/pocket-aims-to-get-on-publishers-good-sides-with-a-new-read-it-later-stats-package/
Chicago
Benton, Joshua. "Pocket aims to get on publishers’ good sides with a new read-it-later stats package." Nieman Journalism Lab. Last modified March 26, 2013. Accessed April 23, 2021. https://www.niemanlab.org/2013/03/pocket-aims-to-get-on-publishers-good-sides-with-a-new-read-it-later-stats-package/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/03/pocket-aims-to-get-on-publishers-good-sides-with-a-new-read-it-later-stats-package/
| title = Pocket aims to get on publishers’ good sides with a new read-it-later stats package
| last = Benton
| first = Joshua
| work = [[Nieman Journalism Lab]]
| date = 26 March 2013
| accessdate = 23 April 2021
| ref = {{harvid|Benton|2013}}
}}
