Even the most digital-native publishers cannot resist the siren call of a tote bag. But a membership pitch sounds different coming from a public radio station than from a private company with a billion-dollar valuation.
“We’re definitely not a short-form news outlet. When we launched, we thought it would be late evening media, something where you would crash on the sofa and read our stories.”
“They’ve moved across borders for work or for love or whatever and often they’re struggling with the same sort of issues…The Local is a service for them, somewhere they can come to to get advice around these issues.”
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
Schmidt, Christine. "How can local independent news orgs build successful membership programs?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 6 Apr. 2018. Web. 17 Apr. 2024.
APA
Schmidt, C. (2018, Apr. 6). How can local independent news orgs build successful membership programs?. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/
Chicago
Schmidt, Christine. "How can local independent news orgs build successful membership programs?." Nieman Journalism Lab. Last modified April 6, 2018. Accessed April 17, 2024. https://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/04/how-can-local-independent-news-orgs-build-successful-membership-programs/
| title = How can local independent news orgs build successful membership programs?
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 6 April 2018
| accessdate = 17 April 2024
| ref = {{harvid|Schmidt|2018}}
}}