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MLA

O'Donovan, Caroline. "A farewell to #content: Optimism, worries, and a belief in great work." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 26 Feb. 2015. Web. 10 Dec. 2019.

APA

O'Donovan, C. (2015, Feb. 26). A farewell to #content: Optimism, worries, and a belief in great work. Nieman Journalism Lab. Retrieved December 10, 2019, from https://www.niemanlab.org/2015/02/a-farewell-to-content-optimism-worries-and-a-belief-in-great-work/

Chicago

O'Donovan, Caroline. "A farewell to #content: Optimism, worries, and a belief in great work." Nieman Journalism Lab. Last modified February 26, 2015. Accessed December 10, 2019. https://www.niemanlab.org/2015/02/a-farewell-to-content-optimism-worries-and-a-belief-in-great-work/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2015/02/a-farewell-to-content-optimism-worries-and-a-belief-in-great-work/
    | title = A farewell to #content: Optimism, worries, and a belief in great work
    | last = O'Donovan
    | first = Caroline
    | work = [[Nieman Journalism Lab]]
    | date = 26 February 2015
    | accessdate = 10 December 2019
    | ref = {{harvid|O'Donovan|2015}}
}}